Case Study: Rossetts
Background
For Rossetts -- the appointed Mercedes-Benz commercial vehicle dealer for Sussex and Surrey -- Colony101 provided email design/build services and campaign managment for their Vito and commercial vehicle email campaigns.
The Brief
Colony101 have managed a number of campaigns for Rossetts, including the "Workloads. Playloads" campaign for the Mercedes-Benz Vito. Each of these campaigns required the development of existing Mercedes-Benz campaign branding for the email marketing channel.
Key aspects of the projects included:
- Cohesive visual branding with their existing online and offline marketing mix
- Robust email design testing across popular email clients to ensure layout consistency for their recipients
- Email list management
- Campaign management and reporting
- Advice and compliance with UK commercial email sending legislation
About Rossetts
Rossetts were appointed as the Mercedes-Benz commercial vehicle dealer for East and West Sussex in 1996 and then also appointed as the main dealer for Surrey in 1998. They were recently nominated Dealer of the Year finalist in the coveted Motor Transport Awards 2008.