Etelligent Features and Benefits
Etelligent: Individual messages - for individuals!
Etelligent is a powerful online application that enables marketers to manage and optimise emarketing campaigns and thus increase customer acquisition and enhance relationships.
It simplifies multi-channel emarketing, through an easy-to-use interface that delivers successful results and return on investment - all at a low cost of entry.
Features |
Benefits |
Ease of useEtelligent allows emarketing campaigns to be created by staff with no programming or design knowledge. It's so easy to use that with minimal training you can connect with your customers in days. |
Take ControlEtelligent allows you to navigate through bottlenecks and delays, to rapidly respond to customer needs and market demands. It empowers you with the know-how to build 1-to-1 marketing relationships with your customers. |
Fast to marketEtelligent consists of a comprehensive set of online tools that enables marketing professionals to quickly and easily plan, generate and execute media-rich, interactive, emarketing campaigns. |
Get immediate resultsBecause Etelligent is designed to get you up and running quickly, you can plan and implement your ecampaigns in just a few days delivering immediate ROI. |
Graphic email/enewsletter creationGraphic rich emails are created using customised design objects (logos, message banners etc.), which are stored in the Etelligent design library. Once the objects are selected, the message copy, images and layout can be easily edited. |
Visual impactBranded emails not only maintain a consistent representation but also receive twice the response rate of text email. |
Build customer profiles using the webEtelligent lets you create opt-in, profiling questionnaires based on the unique criteria of your business and product offerings. You can automatically create data capture points on your branded emails/website without complex programming. |
Minimal impact on IT infrastructureEtelligent allows you to build your prospect/customer base online. This allows you to gain valuable insights into your customer preferences to target effectively with minimal impact on your technical Web development resources and without costly development time. |
Database managementCustomers can be easily added/removed from the database and their records retrieved for updates. Microsoft Excel and Access files can be easily imported into the Etelligent database. |
Minimal impact on resourcesA well maintained database will determine the success or otherwise of any ecampaign. Appropriate messages are delivered to a receptive audience segment, allowing you to get on with the business of strategic marketing activities, without the hindrance of complex technology. |
Create SMS messagesEtelligent can also send personalised SMS messages to mobile handsets through its SMS Message Creator. |
Customer preferences addressedThis is ideal for competitions and delivering time-sensitive offers/information to the customer who prefers this channel. |
Database segmentation/personalisationEtelligent Filters enable the customer database to be segmented to create target email groups. The Filters are easily created and can be saved for future use. These Filters dynamically determine the appropriate content to send to each customer. |
Maintain customer loyaltyOnce you've engaged a prospect, you need to develop an ongoing dialogue to retain profitable customers. It is therefore vital that emails are personalised with content that speaks directly to the recipient's interests or needs. |
Tracking of message openings and clickthroughs and web page viewsEtelligent provides real-time tracking on the performance of each email. Statistics shows how well your newsletter is being read, which articles are most popular, and which customers are most active. You can measure emails opened, clicks from email and web page views. |
Improve customer relationshipsThe real-time reporting and feedback mechanisms facilitate future email refinement based on what works and what doesn't. Customer relationships are optimised and future response rates increased. You can also build new, targeted, customer filters based upon behaviour. |
Feedback managerThe Etelligent feedback manager can handle email feedback such as automatically remove invalid email addresses, shield you from out of office replies and auto-responses or redirect feedback to relevant individuals based on the subject line or message content. |
Sustain customer satisfactionFor specific requests, the inbox facility allows instant response to customer requests so as to maintain high levels of dialogue and ensure loyalty. Automatic responses ensures you focus on marketing rather than technology. |
Launch surveysEtelligent allows you to easily create surveys which can be integrated into emails and web pages. Surveys are a powerful data collection |
Increase overall effectiveness of emarketing campaignsSurveys are used to enhance interactivity and obtain statistics about your customers' opinions and preferences. Individual responses can be tracked back to the customer and allowing you to build new segmented lists based on survey data. |
Create web pagesYou can create updateable web pages in minutes that go live once linked to from an email or web site. Managed by the Etelligent user, the dependency on web developers to update content (on existing web pages) relating to the email message being sent is reduced. |
Saving time and moneyAccuracy and integrity of content which supports ecampaigns is assured, allowing you to reduce costs of content creation and deployment. |