Advanced Email Marketing Training Course

Location: Usually we train you at your desk, although a meeting room may be necessary if we are training more than two or three people
Duration: Approximately 3 to 4 hours

To book your training course, you can:

• Call us on (01323) 645 646
• Emails us

Suggested Course Content

Organising your campaigns

• Organising campaign folders for better reporting
• Archiving old campaigns
• Using the Structure Editor

Advanced contact profiling

• Extending the Etelligent contact record
• Automated profiling with Link Actions and Survey Actions

Beyond standard subject lines

• Personalising the subject line
• Using multiple subject lines in a single send
• Splitting Reports by subject line

Triggered emails and moving beyond broadcast email

• Triggering a timed email send on a link click
• Triggering a timed email send on a form submission
• Triggering a timed email send by a date field on a contact's record (e.g. birthday, renewal date, date since last purchase)

Sequenced emails 

• The power of sequenced emails
• Creating a sequence of emails using Auto Sends
• Creating a sequence of emails from a form submission

Etelligent web pages

• Extending a campaign beyond an email
• Personalising web pages for each contact

Advanced email personalisation

• Component filtering

Managing persistent content across mutliple emails

• Using referenced Components

Better response handling

• Extending Bounce Management to route email replies to appropriate personnel
• Creating a one-click "contact me" button and confirmation web page

SMS marketing

• Overview of functionality
• Building and personalising your SMS message
• Managing replies
• Linking SMS marketing to the rest of your marketing mix
• Understanding SMS reports

Creating a survey, sign up form, or contact form, with Survey Management

• Contact fields vs. survey fields
• Fields types and input types
• Adding field validation
• Styling your forms
• Changing the "thank you" and "error" messages
• Survey Actions

Advanced administration

• Adding users
• Creating different users roles within your company