Case Study: Nelsons Arnicare
Background
Nelsons Arnicare, whose arnica product range provides natural first aid for bruises for millions worldwide, needed email templates that reflected their brand's values, were easy for staff to use, and looked great for their recipients. Colony101 provided design, build, and testing services.
Emma Woods
Brand Manager
Nelson's Arnicare
The Brief
For Nelsons Arnicare we designed HTML email templates and components, including a recent fresh to reflect the development of the brand's identity and new website launch. It was essential for Nelson's Arnicare that their email marketing was visually cohesive with other aspects of their marketing mix, whilst also playing to the distinct strengths and weaknesses of the email medium.
Key aspects of the project were:
- A high-impact masthead reflecting the new website branding and package design
- An easy to use template, allowing staff to concentrate on producing great content
- Component-based design allowing simple and flexible swapping in of new mastheads or layouts
- Use of best practice techniques, ensuring consistent layout across popular email clients
About Nelsons Arnicare
Carefully prepared from the alpine plant Arnica Montana, Arnicare arnica products provide proven effective bruise treatment with natural anti-inflamatory properties. Trusted worldwide, arnica has been recognised for its invaluable natural healing properties since the 16th century.
Visit the Nelson's Arnicare website